A white Fiat 500 traverses the Campo Imperatore plateau, symbolizing a bold initiative: charting a 360-degree route around Gran Sasso. This journey stretches from San Pietro della Jenca to Castelli, crossing L’Aquila’s terrain into Teramo’s slopes. Alternatively, it spotlights filming locations of cinematic masterpieces. Amid stone villages, Apennine peaks, and Adriatic shores, a digital-first gamble emerges—promoting Abruzzo through web-driven imagery.
Amid the pandemic in 2020–2021, Abruzzo Official Travel took shape. Conceived by videomakers and social media managers, the project addresses a core belief: “Abruzzo has everything, yet often remains unseen.”
Locals Marco Alloggia, a digital marketing expert and videomaker, and Mary Ottaviani, a travel designer and storyteller, lead the team. Their platform merges evocative visuals, editorial content, and tailored itineraries. The newly launched portal (www.abruzzoofficial.it) complements established social channels, which have already surpassed 130 million views. “These figures exceed digitally mature regions like Trentino—achieved without public funding,” Alloggia told ANSA. “We combined technical skills with visceral love for our land to bring Abruzzo to every internet connection.”
Alloggia and Ottaviani, both hip-hop musicians, previously co-founded *Dabadub Sound System*, creating songs that became official anthems for L’Aquila Football and Rugby teams. Collaborator Francesco Raffaele (aka Ju Frenz) joins them. When asked about their passion, they cite the indelible mark of the 2009 earthquake: “Dreams collapsed in 40 seconds, but from chaos emerged fiercer belonging. We chose to stay and rebuild.” The project’s key? “Revealing authentic Abruzzo—not brochure perfection, but its people, details, and raw emotions.”
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