Rome’s city government board has greenlit a landmark consolidated advertising regulation, overhauling the capital’s framework for commercial displays and public posters. The legislation now advances to the City Assembly for final approval.
Key measures target visual clutter reduction, particularly in the historic center, while enhancing public space quality through equitable district standards. The regulation imposes a citywide ban on leafleting to combat litter and waste.
Authorized advertising surface area will shrink by 25.37%—from 110,554.56 square meters to a 82,500-square-meter cap. Districts I, II, III, V, and VII, currently most affected by advertising, face steeper reductions. Smaller advertising installations, constituting 10% of total surfaces and causing significant visual disruption in central areas, will be phased out.
The rules consolidate small-format displays and permit larger panels (4×3 meters) along outer consular roads beyond the Aurelian Walls, with 6×3-meter formats allowed exclusively outside the Green Belt. Digital transformation efforts include upgrading the SUAP online platform for fully electronic permit management. For public notices, LED displays will replace wall-mounted posters under the new framework.
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