Italy Eyes Competitive Edge in US Footwear Market as MICAM Opens

Italy has positioned itself as the third-largest exporter of footwear to the United States, trailing only China and Vietnam, which face significantly higher tariffs of 55% and 20% respectively. This disparity could open new prospects for Italian producers and exporters, according to Adolfo Urso, Italy’s Minister of Business and Made in Italy.

In a video message inaugurating the MICAM trade show in Fiera Milano Rho, Minister Urso stated, “The European Union, based on the Italian government’s indications, has reached an agreement with the US at 15%. When we compare this to the duties faced by other producers with whom we compete in the American market, we can affirm this creates opportunities and advantages in terms of competitiveness, especially for our high-end products.”

This edition marks the 100th anniversary of MICAM, celebrated with a commemorative stamp confirming the event’s history and success. “With a global export value exceeding €11 billion, we are the world’s third-largest exporter thanks to the commitment of over 3,400 companies always ready to invest in sustainability, research, and innovation,” Urso added.

While acknowledging positive signals, the minister also cautioned about ongoing challenges for the sector globally. “The new trade relations with the US, for instance, show signs of stability in the value of our sales,” he said, “but the full impact of the new tariffs requires more time for a complete assessment. We must be prudent yet confident, knowing how important it is for the American consumer to continue acquiring products from the Italian footwear and apparel system.”

MICAM will remain open until September 9th, featuring 870 brands—401 Italian and 469 international. Organizers anticipate over 30,000 buyers from 150 countries. To celebrate its centenary, the event has organized the special exhibition “100 Steps into the Future,” a journey through the evolution of footwear style, taste, and technology, showcasing two iconic models from each decade.

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