Binance Pay and Swiss fintech firm Dfx.swiss have launched cryptocurrency payments in over 100 Spar supermarkets across Switzerland, with plans to expand to 300 locations in the coming months. According to a press release, this marks the first instance of a cryptocurrency payment system being adopted by a major Swiss food retailer.
The system enables instant checkout using over 100 supported cryptocurrencies, including major dollar and euro-pegged stablecoins, without incurring blockchain gas fees. Payments are made via the Binance Pay app and are settled in Swiss francs or other fiat currencies through an integration with Dfx.swiss.
André Scherrer, Managing Director of Spar Switzerland, commented: “Smart wallet payment solutions like those offered by Dfx in combination with Binance Pay represent the future. Customer demand is growing, and merchants can save up to two-thirds on fees compared to card payments.”
The move is seen as a decisive step for Switzerland, long recognized as an international cryptocurrency hub, in expanding crypto adoption into daily life and making it accessible to both residents and international visitors.
According to Binance Regional Manager Jonas Juenger, the partnership with Spar “demonstrates how cryptocurrencies are entering everyday life, even for supermarket shopping. It is proof that crypto is no longer just for traders or institutions—it is for everyone.”