While many Italian beaches display “all available” signs this summer, Bibione near Venice reports a complete sell-out. A record 18,000 sun loungers were occupied for the Ferragosto holiday, with an average daily rate of €21, including options for half-day rentals.
Designated Italy’s first fully accessible tourist destination since 2019, Bibione’s commitment involves hotels, apartments, campsites, spas, public transport, and its beach resorts, all operating under a long-standing inclusivity-focused approach. In 2024 alone, over 5,000 accessible beach spots were sold, generating 648 visitor bookings valued at €156,000 – 91% of which occurred in July and August.
Early 2025 apartment bookings show occupancy levels mirroring 2024. Even at peak season, a week in a two-room apartment for six people, including beach service, averages €28 per person daily. Occupancy rates are hitting “sold-out” levels across all accommodations, from five-star hotels to simpler options near the sea.
The resort’s 9-kilometer beach features 18 km of fully accessible wooden walkways for families with strollers and visitors with disabilities. It offers 18,000 spacious sun loungers, 32 lifeguard stations, and 12 service islands with baby care facilities. Emergency medical bike service and six first-aid points operate on the sand.
Bibione also holds the distinction of being Italy’s first entirely smoke-free beach. Smokers can use 40 designated shaded areas located behind the shoreline. Consistently ranked among Italy’s top ten most visited beach destinations, it attracts nearly 6 million tourists annually.
“The success of Bibione stems significantly from our ability to work together,” explained Andrea Anese, President of the Bibione Live Tourism Consortium. “In April 2020, amid widespread concern, we launched an international press campaign simply thanking our guests for their virtual closeness. Many still recall this gesture, demonstrating that the customer relationship is a bond ‘without end’.”
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