In an act of courage and passion, a 29-year-old has ensured the survival of a cultural and social landmark in the heart of Matera’s tourist-filled historic center. Michela Masciandaro took over—or more accurately, saved—the newsstand in Piazza Vittorio Veneto, transforming it into a personal and professional mission.
She describes it as a heartfelt investment, made with sacrifice and hard work, but of immeasurable value. “In 2021, at 25, I took on this challenge,” she told ANSA. “At the time, it was almost certain this ‘monument’ would be dismantled. I told myself I wanted, and had, to save it. That’s how my ‘Edicola futura’ (Newsstand of the Future) was born, my place in the world, and a way to help fight fake news.”
Four years later, her enthusiasm remains undimmed and her personal assessment is positive. “I am happy to have achieved this goal. I wake up very early, full of energy and curiosity because I can’t wait to discover something new, unique, and original. I love reading local and national news and then discussing it with my loyal customers, whom I now consider friends.”
The young Matera native finds many aspects of running a newsstand fascinating. “I especially like the care it requires: from cataloging materials to the daily arrangement of the display window. I adore the connection I’ve built with people. For instance, I already know what to set aside and keep for them when they arrive. I’ve learned their tastes and preferences, so I can also recommend the most suitable books for them to read.”
A key advantage is the newsstand’s prime location. “I am in the center of Matera,” she continued. “It’s a strategic spot; you never get bored here. There’s always movement and a chance to have a chat, especially with foreign tourists. The city welcomes many visitors from abroad, and I gladly practice the languages I know: English, French, and Spanish.”
This counter-trend venture is an investment of faith in the city and its readers. “I believe newsstands are essential strongholds because they guarantee in-depth information and help combat fake news. Writing and reading require attention, patience, and slowness,” she stated.
In an era when newsstands are closing, ‘Edicola futura’ looks forward with optimism, aiming to ‘pamper’ its readers. “I’ve thought of a new line of bookmarks inspired by the local area,” she concluded with a smile. “It will be a nice surprise for all of them, but I can’t reveal more for now.”