Whether staying home or traveling, Italians’ vacation spirit is measurable through supermarket receipts. Coop Alleanza 3.0 reported robust sales between May and July, including 17,000 fans sold (a 20% year-on-year increase). Outdoor living soared with purchases of 5,400 garden pools, 7,500 fixed outdoor chairs and armchairs, 5,500 folding chairs and multiposition sunbeds, 1,200 outdoor tables, 1,100 gazebos, and 5,400 sun umbrellas. Demand for citronella candles also jumped 18.2% year-on-year, reaching 48,000 units.
The staycation vibe extended to aperitifs, with 600,000 bottles of alcoholic and non-alcoholic options purchased, including 120,000 of Coop’s “Eppi Auar” line. Alcoholic aperitifs dominated at over 364,000 bottles sold (+10% compared to 2023), while the strongest growth came from premixed cocktails, surging 30% to 218,000 bottles.
Creating the right atmosphere drove sales of 1,500 Bluetooth speakers (+15%) and over 100 soundbars suitable for home DJ sets. Personal care also saw significant demand, with nearly 900,000 beauty products sold. This was bolstered by the launch of ‘The Beauty of Being Me’ corners in select stores. Sales included 728,000 facial care items, over 500,000 of which (half under the Coop brand) were cleansers, and 224,000 moisturizers, serums, and treatment masks – including 61,000 Coop-branded products in this category. Purchases also encompassed sponges, massaging gloves, and accessories.
©ANSA