Childhood, long considered a haven from artificial intelligence, stands on the precipice of transformation. With the imminent wave of AI-powered toys – including the first “smart dolls” expected this Christmas – early childhood will soon be shaped by AI as profoundly as any other life stage, warns psychologist Marianne Brandom in Psychology Today, citing research in her field. This comes as toy giant Mattel recently announced a “strategic collaboration” with OpenAI to develop “AI-based products and experiences” leveraging its brands, sparking reactions beyond mere enthusiasm.
Toy retailers like US chain Maziply Toys express significant anticipation: “Imagine this: your daughter walks into her room and says ‘Hi Barbie, how was your day?’. And Barbie actually answers. Not with prerecorded phrases, but with real conversations. Remembers what happened yesterday. Asks your daughter about her friends. Even helps with homework.” The site highlights the rapidly expanding AI toy market: “Experts estimate it will grow from $42 billion in 2025 to $224 billion by 2034 – more than fivefold in just nine years, with nearly all toys having some AI functionality.”
However, Brandom presents the other side of the coin: “Imagine a world where Barbie not only responds but also remembers your favorite stories, helps with homework, and never disagrees with your wildest ideas. This isn’t a scene from a futuristic movie. It’s the imminent future of toys.” She notes that young children were among the few demographics whose daily lives remained largely unsullied by AI. “But with the imminent wave of AI-based toys, early childhood – the most neuroplastic and formative years – will soon be shaped by artificial intelligence as much as any other life stage.”
Brandom raises a critical question: “Are we, as we are with our teenagers, now sacrificing our children’s creativity, critical thinking, and social skills on the altar of technological convenience?” She points to studies showing heavy AI assistant users engage less in independent problem-solving and critical thinking, instead blindly trusting machine responses. “Children’s brains are highly neuroplastic, meaning they adapt and shape themselves based on experiences.”
While acknowledging some cognitive skills, like spatial abilities, may improve due to the immersive, visual nature of digital environments, Brandom argues this upside doesn’t offset the broader concern: “Children are spending more time with screens and smart toys, and less time navigating the chaotic, imaginative world of peer play.” She advises parents to prioritize balance: “Encourage your child to enjoy both technology and traditional, creative play with peers. Maintain curiosity and engagement. Ask questions about their experiences with smart toys and create opportunities for real-world social interaction.”